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silver bowl
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (1.7%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$57.31avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great444.19avg incumbent reviews — the moat a new listing must climb
Market size
Good$380K$380K/yr · 393K searches
Price range
Okay$6.81–$180.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals High Price