50
silk sheets king
Worth a lookShows a sweet-spot price point ($34.70 avg), but a deep review moat (34,402 avg reviews) keeps it on the watch list.
Avg price
Incredible$34.70avg listing price — sweet spot $15–$100
Price range
Great$18.65–$109.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$491K$491K/yr · 629K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Review moat
Bad34,402.35avg incumbent reviews — the moat a new listing must climb