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51

silicone muffin pan

Worth a look

Shows a $2.2M/yr market, but soft demand (-26.7% this quarter) keeps it on the watch list.

Market size 95Growth 12Conversion 84Competition 35Returns 84Price range 43Avg price 67Brand share 40Review moat 22Quality gap 23

Market size

Incredible$2.2M

$2.2M/yr · 1.7M searches

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$14.00

avg listing price — sweet spot $15–$100

Price range

Okay$7.17–$21.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,825.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-26.7%

90-day search growth — must beat 0% to launch

Products