49
silicone coasters
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$4.02–$26.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,831.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Market size
Bad$83K$83K/yr · 262K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand