55
side table with wheels
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Great$48.64avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$19.78–$170.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$307K$307K/yr · 394K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Bad6,276.99avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand