65
shower caddy tension pole
Launch itA $1.9M/yr market growing +9.5% this quarter with returns at 3.1% — clears our launch bar.
Avg price
Incredible$35.30avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 1.4M searches
Competition
Great37%top-5 click share — an open shelf
Price range
Great$17.20–$123.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 6% kills the launch gate
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,169.78avg incumbent reviews — the moat a new listing must climb