39
shot bottles with caps
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good$833K$833K/yr · 1.1M searches
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Price range
Okay$8.34–$19.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,783.85avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-45.7%90-day search growth — must beat 0% to launch