39
sherpa comforter king
Skip itSoft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.65avg listing price — sweet spot $15–$100
Price range
Great$33.85–$116.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,593.81avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 81K searches
Growth
Bad-61.6%90-day search growth — must beat 0% to launch
Signals High Price