68
shells
Launch itA $1.4M/yr market growing +54.1% this quarter with returns at 1.9% — clears our launch bar.
Market size
Great$1.4M$1.4M/yr · 2.1M searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Growth
Good+54.1%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good766.82avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.87–$25.12cheapest to priciest tracked listing — scored on the share inside $15–$100