38
sheets that stay on the bed
Skip itSoft demand (-87.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.74–$51.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good557.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 37K searches
Growth
Bad-87.4%90-day search growth — must beat 0% to launch