62
she said yes decorations
Worth a lookShows no brand lock-in (top 5 brands take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Review moat
Great279.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$2.56–$82.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 130K searches