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shampoo bar travel case
Skip itA deep review moat (4,114 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Price range
Okay$7.73–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$130K$130K/yr · 234K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,113.71avg incumbent reviews — the moat a new listing must climb