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50

sham pillows set of 2

Worth a look

Shows a sweet-spot price point ($21.97 avg), but a deep review moat (60,547 avg reviews) keeps it on the watch list.

Market size 37Growth 38Conversion 61Competition 39Returns 80Price range 84Avg price 92Brand share 39Review moat 0Quality gap 57

Avg price

Great$21.97

avg listing price — sweet spot $15–$100

Price range

Great$9.05–$50.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Market size

Okay$181K

$181K/yr · 154K searches

Review moat

Bad60,547.42

avg incumbent reviews — the moat a new listing must climb

Search terms