38
shadow box with slot
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Review moat
Great404.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.06avg listing price — sweet spot $15–$100
Price range
Good$8.14–$24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Market size
Bad$22K$22K/yr · 42K searches