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septic sign for bathroom
Worth a lookShows a thin review moat (177 avg reviews), but a small market ($21K/yr) keeps it on the watch list.
Review moat
Great177.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+51.8%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$7.41–$19.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$21K$21K/yr · 25K searches