43
schluter shelf
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Great$56.21avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$12.72–$132.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,300.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 35K searches
Signals High Price