50
scentsationals wax warmer
Worth a lookShows a sweet-spot price point ($23.95 avg), but a small market ($41K/yr) keeps it on the watch list.
Avg price
Incredible$23.95avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$11.30–$43.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,335.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 151K searches