43
scalloped shelves
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Great137.08avg incumbent reviews — the moat a new listing must climb
Avg price
Great$72.60avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$21.82–$179.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 139K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price