47
sauna mat
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$67.33avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,724.15avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$143K$143K/yr · 82K searches
Price range
Okay$7.52–$346.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.2%90-day search growth — must beat 0% to launch