49
sand dollars
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.12avg listing price — sweet spot $15–$100
Review moat
Great308avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.52–$263.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$110K$110K/yr · 102K searches
Brand share
Bad92%top-5 brand share — brand-locked demand