33
salad bowl with lid
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.57avg listing price — sweet spot $15–$100
Price range
Incredible$16.50–$54.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$137K$137K/yr · 174K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,974.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand