48
sagging mattress support
Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$37.52avg listing price — sweet spot $15–$100
Review moat
Great210.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$21.26–$122.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 96K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch