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sage green pillow cases
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.69–$15.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 79K searches
Review moat
Bad34,882.7avg incumbent reviews — the moat a new listing must climb