51
rosary holder
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great356.27avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.77avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$7.24–$38.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 172K searches
Signals No Dominant Brand