53
risers
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-1.6% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$6.12–$47.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$361K$361K/yr · 838K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,024.88avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand