46
rice paper water bowl
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Review moat
Great157.62avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.64–$31.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Growth
Good+48.7%90-day search growth — must beat 0% to launch
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 70K searches
Signals Low Review Barrier