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retirement party decorations
Launch itA $2.2M/yr market growing +42.3% this quarter with returns at 2.5% — clears our launch bar.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Market size
Incredible$2.2M$2.2M/yr · 2.8M searches
Competition
Great22%top-5 click share — an open shelf
Review moat
Good535.28avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Growth
Good+42.3%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.09–$29.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand