54
retirement blanket
Worth a lookShows a sweet-spot price point ($21.13 avg), but a small market ($32K/yr) keeps it on the watch list.
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.86–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great324.54avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$32K$32K/yr · 51K searches