37
restora pillows
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$26.30–$93.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$63.63avg listing price — sweet spot $15–$100
Market size
Okay$168K$168K/yr · 99K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,027.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad6.6%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand