58
reserved table signs
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great149.4avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Market size
Good$303K$303K/yr · 406K searches
Price range
Okay$4.11–$25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality