58
reserved signs for wedding
Worth a lookShows a thin review moat (105 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great104.74avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Great$5.22–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Market size
Okay$217K$217K/yr · 419K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate