50
rehearsal dinner decorations
Worth a lookShows a thin review moat (417 avg reviews), but pricing outside the sweet spot ($9.64 avg) keeps it on the watch list.
Review moat
Great417.3avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.42–$23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$194K$194K/yr · 364K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.64avg listing price — sweet spot $15–$100
Signals Low Review Barrier