21
red velvet pillow covers 20x20
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,020.67avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.44–$16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 20K searches
Returns
Bad11.3%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns