47
red quilt
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$41.93avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$18.08–$157.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,958.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 137K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale