54
red flowers
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-5.8% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Price range
Great$7.72–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$440K$440K/yr · 891K searches
Review moat
Okay2,043.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand