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red floating candles
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.61avg listing price — sweet spot $15–$100
Price range
Great$7.19–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good902.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.6%return rate — above 5% kills the launch gate
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 22K searches
Signals High Returns