64
red faux flowers
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Price range
Great$8.30–$39.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+61.7%90-day search growth — must beat 0% to launch
Review moat
Good891.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 93K searches
Signals No Dominant Brand