46
red corsage
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Review moat
Great142.49avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Good$14.56avg listing price — sweet spot $15–$100
Price range
Good$6.05–$30.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 96K searches
Growth
Bad-32.3%90-day search growth — must beat 0% to launch