61
red carpet runner for party
Worth a lookShows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Price range
Great$8.80–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$887K$887K/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good729.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.0%return rate — above 6% kills the launch gate