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red candy melts
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great336.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.43–$18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 101K searches
Brand share
Bad96%top-5 brand share — brand-locked demand