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red candle holders
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.86avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Great$2.45–$56.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good586.37avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 110K searches