50
red and blue balloons
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but prices mostly outside the sweet spot ($4.61–$14.83) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,356.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.19avg listing price — sweet spot $15–$100
Market size
Bad$44K$44K/yr · 62K searches
Price range
Bad$4.61–$14.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand