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52

record frame

Worth a look

Shows a sweet-spot price point ($29.02 avg), but soft demand (+0.0% this quarter) keeps it on the watch list.

Market size 77Growth 25Conversion 59Competition 34Returns 70Price range 83Avg price 95Brand share 43Review moat 33Quality gap 42

Avg price

Incredible$29.02

avg listing price — sweet spot $15–$100

Price range

Great$8.38–$53.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$985K

$985K/yr · 668K searches

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,180.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

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