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realtor gifts
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good640.69avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$7.28–$25.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$168K$168K/yr · 345K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier