49
realistic food
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$16.75avg listing price — sweet spot $15–$100
Review moat
Good666.11avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$6.59–$28.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 202K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand