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Worth a lookShows a sweet-spot price point ($30.09 avg), but soft demand (-8.3% this quarter) keeps it on the watch list.
Avg price
Incredible$30.09avg listing price — sweet spot $15–$100
Review moat
Great136.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.47–$117.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$113K$113K/yr · 146K searches
Growth
Bad-8.3%90-day search growth — must beat 0% to launch