48
quick zip sheets
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great421.58avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$98.34avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Price range
Okay$18.91–$275.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$112K$112K/yr · 134K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price