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53

qtip holder

Worth a look

Shows a $1.1M/yr market, but a deep review moat (7,112 avg reviews) keeps it on the watch list.

Market size 79Growth 24Conversion 54Competition 67Returns 70Price range 53Avg price 36Brand share 65Review moat 23Quality gap 27

Market size

Great$1.1M

$1.1M/yr · 2.4M searches

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.19–$25.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.37

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,111.5

avg incumbent reviews — the moat a new listing must climb

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