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purple sheets king
Skip itA deep review moat (83,114 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$85.97avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$21.35–$258.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$128K$128K/yr · 63K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Review moat
Bad83,113.95avg incumbent reviews — the moat a new listing must climb
Signals High Price