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purple sheets full
Skip itA deep review moat (112,524 avg reviews) — this niche doesn't clear our bar today.
Price range
Incredible$15.21–$40.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.79avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 56K searches
Review moat
Bad112,524.29avg incumbent reviews — the moat a new listing must climb